Increasing trend of Chinese brands in the Kazakhstan market
Chinese cars are getting popular in Kazakhstan
The first Chinese cars in Kazakhstan – trucks YUEJIN and PUYUAN were registered in 1998. The segment of Chinese commercial vehicles has been actively developing since 2004, when the number of cars registered for the year increased four-fold (from 39 in 2004 to 144 in 2005).
In the overall structure of the market, the share of Chinese cars is still little, however, it tends to grow, the bulk of the Chinese machines registered in Kazakhstan are commercial vehicles. Among medium-tonnage and large-tonnage Chinese trucks, the HOWO brand occupies more than a quarter of all registrations.
It is interesting that the growing popularity of Chinese brands in Kazakhstan coincided with the next stage in the development of the automobile industry in China itself, when this country became a world power for the production and consumption of cars. As new brands and models appeared, interest in these models also grew in Kazakhstan.
To date, the most popular cars in Kazakhstan secondary market are such brands as: Howo, Foton, Shacman, Lifan, Shaanxi, Dongfeng, XCMG. The main reason for the growing popularity of Chinese brands is the low price, which in the severe economic conditions is the determining factor for the Kazakhs. High interest from buyers, improvement of quality, readiness of Chinese companies to invest in Kazakhstan production and interest in the Russian market became the reasons for the development of Chinese brands’ production within the RK.
Some chinese car brands, such as: JAC, Ankai, Foton, Shacman, FAW, Geely (since 2016) have their own production line in Kazakhstan. The JAC car brand for the one year of production (since 2015) became so popular that received the “Halyk Markasy” award (literally means “National brand” award).
Analysts from Association of Automobile Business of Kazakhstan (AKAB) confirm the continued increasing trend of Chinese brands in the Kazakhstan market.