The list of the most valuable and recognizable Russian brands is published
According to the rating lists, which were compiled by the consulting company Brand Finance, Aeroflot is the most recognizable and Sberbank is the most valuable brand in Russia.
Aeroflot” took the first line of the list of the most recognizable Russian brands (Brand Strength Index). The “strength” of the brand was determined based on such indicators as consumer loyalty, marketing investments, and business reputation. The result of the Brand Strength Index of the Russian airline is 88.8 points. Sberbank took the second place in the list with 82.9 points, the trading network “Magnit” is on the third place with 80 points.
Top 10 also includes Rosneft, Beeline, LUKOIL, Megafon, VTB, Gazprom and MTS.
The other rating is about Top 50 most valuable Russian brands. The leader in the list is Sberbank. Sberbank was also rated as the 6th-most expensive banking brand in Europe and the 24th in the world. The published report of Brand Finance notes that over the past year, the value of the brand of the largest Russian bank has grown by 23% and currently stands at almost 570 billion rubles.
Gazprom, LUKOIL, Rosneft, Magnit, Surgutneftegaz, RZD, VTB, MTS and Tatneft are among TOP 10 most valuable brands of Russia.